About Us

Team Aequip
Michael and Miriam with the Aequip advisors March 2020

The Problem

Aequip is a behavioural analytics platform that measures and actively promotes inclusive behaviours within companies to improve organisational health and business performance.

Disconnects between what company leaders know and what employees experience can undermine an organisations’ agility and productivity.

Adapting quickly to a rapidly changing work environment requires trust between an employee and their employer. Without it, critical issues can go unannounced and valuable ideas can be overlooked because employees may not feel safe enough to speak up. 

The benefits of diversity and inclusion in the workplace are widely established and business leaders are largely committed to pursuing them. The missing part of the puzzle to date has been a reliable method to measure and promote such behaviours. The Aequip dashboard provides this solution. Aequip leverages behavioural science, so that you can monitor and promote inclusion, and add more value out of every interaction with everyone in your business. Our platform actively helps leaders and employees alike to speak up with ideas, questions, and concerns, while delivering in-app behavioural nudges that encourage inclusive, transparent, and consistent communication from all parties. Aequip’s tailored inclusion and speak-up analytics allow you to track how your organisation is progressing in real time without any additional effort, or use of long, tedious surveys.

The Mission

To create ​workplaces for the future with inclusive tools that capture the metrics that matter.

Our Approach

We’re building the world’s first digital platform to measure and actively promote inclusive behaviours within organisations and improve business performance.

The product applies behavioural science design principles with safety (physical and psychological), trust and inclusion in mind to empower managers to:

Measure the things that matter

Help your organisation learn to listen better

Promote staff inclusion in real time

Aequip's Double Feedback Loop

The Leadership Team

Michael Hayato Vela​

Michael Hayato Vela​

CEO & Co-founder

Second-time founder, Stanford, UCL School of Management.

Miriam Lahage​

Miriam Lahage​

COO & Co-founder

30 years of leadership experience at TJX, eBay and Net-a-Porter. CEO network in US/UK.

Patryk Kubiak​

Patryk Kubiak​

CTO & Co-founder

Serial start-up CTO, including Beem, ​Mobile apps, Full-Stack Dev, SaaS.

Aequip’s Advisory Board

Tina Baker​ (Strategic Advisor)

30 year entrepreneur, legal and business advisor in the startup world.

Owain Service​ (Strategic Advisor)

Co-founder, ex-MD of the Behavioural Insights Team (‘Nudge Unit’).

Garry Turner​ (Strategic Advisor)

20 years int. sales, chartered MCIPD, 5 years cultural and people dev.

Our Partners

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